Does MMO Stand For Montauk Monster Online

Does MMO Stand For Montauk Monster Online

I’d like to throw something out for fun, so just hang with me for a minute; we’ll return to MMO-land momentarily. Recently, we’ve had a spate of “cryptological discoveries” in the news:

Of course, it’s not that cut-and-dried:

  • A film director claimed credit for the Montauk Monster (and of course, there’s no proof that’s true) as a viral marketing scheme for his new movie, Splinterheads, which makes sense only if you believe a movie about carnies would feature a bloated, naked animal carcass as a star. (Although, Rosie O’Donnell has been in a few movies, so anything’s possible.)unknown-cathulhu_soul.jpg
  • A previous chupacabra sighting was theorized by animal experts to be a mix-breed wolf with mange.
  • The Bigfoot carcass shows a striking similarity to this.

However, I had an odd thought…what if all three of these stories are in fact part of a viral marketing campaign…for Funcom’s The Secret World?

As I have said before, Age of Conan hasn’t been the only child of Funcom for the few years or so, it’s just been the only child that Poppa has talked about. The “black ops sheep” of the family has been The Secret World, but it hasn’t been shame that’s kept Funcom from discussing it.

Far from it.

The company (and rightly so) decided to devote their resources to AoC as the game drew closer to launch, with a promise from Lead Developer Ragnar Tornquist that the game would take center stage at some point after AoC had it’s feet under it.

This game has been shrouded in mystery since it first appeared in the Funcom financial statements (in the third quarter of 2005), from the cryptologically-based websites that initially announced the project on May 6, 2007, to a lack any specific details of the game itself, other than a few things:

Beyond that…nothing. However, the fact that we don’t know a darn thing about this game leaves open the possibility (however small) that crypto-creatures play some part in the game, including things like Bigfoot and the chupacabra.

No, it’s not likely, but it is fun to think about. And let’s face it…this sounds right up Tornquist’s alley, since TSW started with a cryptological viral marketing campaign to begin with.

(By the way, the Montauk Monster is a dead raccoon carcass, the chupacabra is a deformed wolf-coyote hybrid with a skin disorder and an enormous freakin’ head, and the Bigfoot carcass is a stuffed costume in a Kenmore chest freezer. Or possibly not. Paris Hilton still has a career, so nothing is too weird for reality on this planet as far as I’m concerned.)

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3 Responses to “Does MMO Stand For Montauk Monster Online”

  1. Here’s a blog post you might find interesting, or it might make you angry. I’m not sure. But either way, I imagine you’ll be intrigued.

    Raiding Provides a False, Deceptive Sense of Real Accomplishment

    Blogging about Online Gaming and Virtual Worlds:

  2. However, I had an odd thought…what if all three of these stories are in fact part of a viral marketing campaign…for Funcom’s The Secret World?

    In my anything-but-humble opinion, if these are part of a viral marketing campaign for a game, it’s a pretty awful campaign.

    You want the enthusiasts for the mysteries ultimately to be enthusiasts for the game. Or from the other direction, you want people that will be interested in playing the game when it comes out to be the ones hooked by the mystery of those stories.

    These are just too unrelated. If not to one another, than to any video game.

    A good viral marketing campaign for an MMO would be one with lots of “hints” out there luring-in people to speculate (and hope and wish) that an MMO is coming they might like to play. That is, with each group of people being attracted via a different route – some set of clues piqued their curiosity – to the thing which is ultimately delivered.

    Then the big surprise behind all of the various and unrelated breadcrumb trails is that they all lead to the same place, the same game, which (yay!), all the various people have been following because they were hoping there was a game for them at the end of the specific trail of clues they’d been following.

    Folks hoping that the reality of bigfoot will finally be proven aren’t looking for an MMO in which bigfoot is real, and are just going to feel betrayed by a viral marketing campaign that promises them evidence of bigfoot but delivers them a video game.

    I mean, there’s definitely a good way to do a viral campaign for a game with a diverse background, but I think it’s best if the treasure-hunters are on the trail of a game. Players love gathering clues and trying to puzzle-together game companies’ projects… nothing at all wrong with enhancing that game for ‘em, since they’re going to be playing it anyway…

    I’m just sayin’, playing that game with anyone else out there just seems more like a prank than viral marketing, to me.

    On the other hand…

    If I were Funcom I’d be incorporating any and all of these real-world X-file reports into the game (and into the viral marketing campaign for the game, if any), too.

    ‘Juse a wee difference in who/what is initiating the stories there, though…

  3. Dead-on regarding the likelihood of this being the case…basically, this is what happens when I post before the cold meds wear off.

    I also agree that Funcom’s going to miss a great opportunity if they don’t incorporate this kind of thing into the game.

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